Have you ever wondered why our audiences don’t respond to our requests to “just” do something new connected with our Puget Sound recovery? Or your strategies are not reaching your intended audience? Or that your peers still believe in the “general” public? Wedded to the notion of human rationality? Then this presentation is for you!

On Wednesday, March 24th from noon-1pm, please join the Washington Stormwater Center at WSU to engage in a lively conversation about humans, cognitive biases, messaging tips, collaborating with unusual partners, science communication, and behavioral change for good. We’ll talk about human behavior, the nasty pitfalls of cognitive biases, what strengthens trust in scientists, and how to become the party people want to join.

From the Official Invitation from WSC

Stormwater TALKS: Heidi Siegelbaum, WSC March 24, 2021 12:00-1:00pm

This is a presentation that will blow the lid off conventions about the rational human, introduce communication best practices, social marketing, science communication and reveal the dynamics between scientists and other audiences. It will feature an icon of the Pacific NW, a fish.

Important Note: Both internal and external WSU meeting attendees must HAVE A ZOOM ACCOUNT to join the meeting. Join Zoom Meeting from PC, Mac, Linux, iOS, or Android: https://wsu.zoom.us/j/98245821360?pwd=S3BqYUw2WW5BcXRjSXRPejVNaUJhdz09 

Meeting ID: 982 4582 1360 Passcode: 435318  contact:  laurie.larson-pugh@wsu.edu